Just like other social media platform all of us want to increase followers and gain traction on Pinterest, don’t we? For large corporations, bloggers, and even entrepreneurs it is a game-changer. There are hundreds and hundreds who consider this platform as a massive goldmine and owe their success to it. Hence, the most number of saved pins on it are connected to the business. You are missing out on something crucial if you aren’t leveraging Pinterest to grow your firm.
The increase in the number of followers means increased credibility and authority. Here we are talking about a visual search engine and hence it means much more. To get Pinterest followers increasing gradually focus on the following points.
Be dynamic and promote engagement
You will have followers flocking to you on the day you outsmart the smart feed. But this does not happen overnight. You need to manually pin on a regular basis for that. Repining from the trending pages will also help. Try and pin other individual’s pins manually. Follow the board relevant to you and your business undertakings. When you carry out these activities the platform will understand that you are dynamic. And thus your pins will be displayed more often.
Reach out to the target audience
If you feel that the desired target audience will come looking for you at your doorsteps then you are wrong. This will not happen in the initial phase. You will have to look out for them. The best strategy will be to follow the followers of your direct business competitor. As the potential audience is going to be the same there are high chances that they will follow you back.
Make the most out of the search bar
Just like for SEO, keywords are also invaluable to get Pinterest followers. The simplest method of finding the relevant keywords is through the search bar. Search for the description of boards, pins, and the ones of your profile. Watch out for the suggestion even as they can contribute to establishing an excellent keyword.
Utilize the sections
The platform has categorized boards within a board which is termed as sections. It enables you to attractively organize your pins to fascinate your target audience. Without having to fumble through hundreds of pins it will ensure that your followers find exactly what they need. Put the most relevant categories and create as many sections as required.
Promote Pins and Use Hashtags
It is recommended that you have a Business account if you are using the platform for marketing purposes. If you have one then you can enjoy the perk of being able to promote your pins. It is similar to running an advertisement and gaining the required exposure. This will significantly help you to get Pinterest followers.
Using hashtags has now become popular even on Pinterest. By using the accurate hashtag you can easily connect with your target audience and then can follow you. The search bar will help you to discover the most trending hashtags.
The ones with an older account will have an added advantage on the platform as they are considered as trustworthy. This means that you will be an established pinner and hence the frequency of the appearance of your posts will increase.
Group Board and Infographics
Group Boards are indirect marketing powerhouses with all the rages. They can significantly contribute to increasing traffic. The simple rule should be that whosoever intends to join the board needs to follow the board as well as you. This is the quickest and also a standard procedure.
Infographics have a big role to play when it comes to content marketing. It has been proven that images attract more than texts hence they play a key role to get Pinterest followers. The best part is that they stand out in feeds.
Focus on the technicalities
This platform is not just about randomly displaying pins. You need to work sensibly with the new blog posts pin. Make sure that you post on the boards first which is relevant to your pin. Use the hashtags that are trending and go perfectly with the type of content you intend the audience to engage in. This will enhance the chances of the post to reach out to its desired individuals.
Optimize your Profile
If your profile isn't optimized, then you are missing out on a massive opportunity for growth. Utilize the space in your profile name with optimized and effective keywords relating to your category or business. Every established pinner will have multiple quality keywords in the profile name. Do not hurry up on anything random. Do your research and choose at least one and at most three words to be included along with your profile name.
Use the tools
There are dozens of tools that help in building the foundation for your Pinterest profile. They should be included in your posting strategy also. Tools can help you in scheduling pins. Stunning graphics can be created with designing software. Using social sharing plugins can also contribute significantly to get Pinterest followers.
Keep an eye on the Pins
The sole purpose of posts is to get maximum attraction from the desired community in this platform. Hence it is important to carefully monitor the performance of each pin. If the post is not up to mark in terms of quality or content then it will not generate the desired results. This will do no good for you. Therefore, it is better to delete the nonperforming or underperforming pins.
Revive the best pins
Once you have established a mark you will forget about the best-performing pins in the rush of creating new ones. The older pins that have all-time-favorite content or are evergreen contributes considerably to generating traffic. Therefore it is essential to keep such pins alive on the platform and on your profile. Compared to other social media handles pins have a considerably elongated lifetime which means you get more visibility. Revive the older pins occasionally that did the magic for you in the past.
Just like every other task, this will also not be an easy journey for you in the beginning. But you will gradually be adapted to it as time goes by. You can attain maximum followers if you execute the above tips properly.