How to Use Google Trends for Keyword Research in SEO?

How to Use Google Trends for Keyword Research in SEO?
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The Keyword research for your SEO campaigns can be hectic if you are not using the proper kind of tools for it. However, when it comes to one of the most underutilized and powerful tools for SEO, Google Trends for Keyword Research is the best choice you can make.

It is one of the invaluable tools for any of the marketers who wants to excel with their great marketing strategy.

The powerful features it includes are very effective in performing thorough keyword research. Hence if you are thinking of discovering the new trends with a great tool like Google Trends, then you are at the right place.

Here we will let you know how to use this tool for your better keyword research in SEO. Have a look:

What is Google Trends?

Before you know how to use Google Trends for Keyword Research, it is better to know what Google Trends actually is.
Google Trends come as a free tool that offers the data and the graphs based on the popularity of the specific kind of search terms which is used on YouTube and Google.

This tool was originally launched in 2006. The latest version of it was introduced in May 2018. Google Trends lets you use it for:

  • Finding out the recent ongoing trend
  • It lets you identify the topics or the subtopics within a particular industry or with the overarching theme.
  • It lets you discover the geographic search trends in your local area

How do you start with Google Trends for keyword research in SEO?

If you want to use Google Trends for Keyword Research, then you need to follow the necessary methods for it. Here are some tips on how you use Google Trends to make your SEO campaign better and highly effective. Have a look:

1. Perform a thorough keyword research

With Google Trends, you can conduct free yet effective Keyword research by entering the search term you are looking for, in the search box, at the homepage area.

Google Trends, by default, run a search for the most popular keywords on Google. You can also consider changing it to search for the YouTube search data instead. Google Trends will return with a graph of the popular search terms from the past year.

Also, this tool effectively lets you change the time frame by simply changing or expanding the ranges for the dates.

Thorough detail on the data from the past 2-3 years versus the data from only the past year can help you to better understand the changes that have taken place in the trends and what is the current trend as of now.

Also, this keyword searching feature helps you to identify the necessary keywords which are getting more popular. Also, you can avoid those keywords which are becoming less popular or inactive.

2. Discover the related topics

While you use Google Trends for Keyword Research, you can opt for a complete discovery of the related topics for your marketing campaign or blogging so that you can know better about what keyword to choose and what not.

Using this tool, you can discover some of the related topics on which you can work for your upcoming content. For Google Trends, besides the table of the Related Queries, there is another table called the Related Topics.

This feature shows you a thorough insight into the border topics which people are searching for on the search engines. Along with the recommendations, you can easily find new and trending ideas, and at the same time, you can run very effective keyword research.

3. Look out for related keywords

Google Trends is a great tool for having complete insight into the keywords which are currently growing in popularity. This feature in this tool is very powerful, which lets you identify the better and more relevant keywords solely based on your search term.

You can easily type a search term into the home page area, and the site will deliver you a list of the keywords that it considers to be close enough with the term you have used for searching.

Google Trends shows you the keywords in terms of popularity and will help you with the exact search volume, which will increase for each one.

Related Post: 10 Amazing Keyword Research Tools for Search Marketing

4. Start big and then go down

Google Trends is simply a great way to start a big-time keyword for your topic. Google Trends lets you have the results in the following ways:

  • With the help of the Worldwide, you can target specific markets based on geographical location.
  • You can get the time selection ranges from the ‘'2006 - Present" top-down the " past 6 hours ". You can consider using the multiple of time selection to get the idea of the long-term trends vs the short terms for the trends.
  • You can consider filtering the category for the more specific kind of search trends based on a particular geographic location.
  • Another vital category is the web search terms that you can use for an item.

Along with its estimated 6.3 billion of searches that take place per day, the better way you can start is, to begin with, the big, then you can filter it to get more information based on the relevance.

5. Use the specific search options for more advanced results

With the use of the " related queries' ' and the other kidneys of the specific search options, you can find new and better keyword ideas. With Google Trends for Keyword Research, you can get ideas that can help you to stay ahead of your competitors.

It comes with five of the following options:

  • Image Search
  • Web Search
  • News Search
  • YouTube Search
  • Google Shopping

Each of the individual clicks will lead you to the results based on various segments related to your potential market.
Interest over time
You will also get more options sorted by popular topics and queries. Clicking on the Rising will let you have the option to view the overall top keywords. Rising is also a great option to get to know about the current hot trends.

It is better not to dig down into the queries if there is not a good chance of hopping on a new trend before it is becoming a breakout and securing a top position for your latest research.

6. Predict the trend

Trend prediction is another very promising function that Google Trends offers you. Also, it is one of the easiest things that you can get using Google Trends. Also, you can easily identify those trends which are already leaving many of the breadcrumbs.

One of the very problems is, every other user uses similar data. But if you want to have additional insight, then you need to use the available data to predict the trends. To stay ahead of your competitors, you need to keep your finger on the top of the seasonal and the local trends of all times.

With Google Trends, you can also find out the other relevant topics which are trending currently and go on creating the content about them before any of your competitors are doing. Google Trends can also be a great way to show you exactly which news trends of the day are currently the hottest.

Here is how you can do it:

  • You can consider comparing two of the phrases in a single trend.
  • You can opt for identifying the trend by filtering the specific kind of categories or the countries.

7. Target your research by the location

To make the most of the use of Google Trends for Keyword Research, you can use it to focus on the keywords based on the locations.
Google Trends by location
With the help of the local keyword trends, you can have a better view of which regions are and the sub-regions you need for your products or services. It lets you become less targeted along with your SEO strategy.

The location filtering lets you go home in the geographic areas which are in the highest demands related to your products and the services.

8. Focus on the better context

The context for your Google Trends for Keyword Research also plays a great role in delivering the accuracy of the results. Google Trends, in this matter, works with a higher realistic fashion.

The results on Google Trends are not compared with the overall popularity for all of the trends; rather, it is focused on the previous heights for the keywords that you have entered.

For example, you have taken the "Caribbean cruise"- pre-COVID-19 as the very popular search term. The tool will show you the result in the default settings, which will include the result from the Past 12 months.

But if you change the due date to 2004-present the overall trend will look more stable. Hence it is better to focus more on the context. It is better to get rid of your blind spots before you believe that you have discovered an insight that no one else has found yet.

Here are the other ways for adding context:

  • Use the filter by country or any particular category
  • Opt for web searches
  • Use the + Compare tool for adding new keywords

9. Make use of the data for video optimization

Viewing the related topics apart from only the related queries can also help you in better ways to optimize your video content properly for the search.

For example, you have posted a video on how to get discounts on the Caribbean Cruises; you need to opt for

  • Enter the search term
  • Then switch from the Web Search to the YouTube Search
  • Check out all the Related Queries and the Related Topics
  • Sort the Result by the Top or Rising

From here, you can find that the people who search for this term are based on the specific scales related to it. With the help of this knowledge, you can write more relevant titles and content. It can improve your opportunity to capture better YouTube traffic.

10. Identify the blind spots and avoid misreading the trends

When you go to Google Trends for Keyword Research, you must make advanced use of this tool. Take a step ahead of what you think about your current insight and see if you have any blind spots or not.

It is better not to trust any of the single snapshots. Try to get a broader view of the timeline to see what else is happening around you. Think if an increased trend in one key phrase is still getting dwarfed by the more important ones or not. In such cases, look for the context related to it.

Knowing exactly what you have to do now, you can use this tool to plan a calendar for your content. As you are aware of the blind spots, you can go deeper into the search results to get more sophisticated data that informs about your SEO strategy.

11. Make use of cyclical trends for your brand positioning

If you are looking for a topic based on your interest, then looking for that particular topic and the trend over the last 5 years will reveal the interest related to it, which has rebounded.
Interest over time
For example, you can use the term ‘wedding’ for your search. The internet on the wedding stays popular year-round.

From this, you can have an idea about the weddings which are getting back on track during the COVID, which is not competing with the holidays. But for the additional information about the wedding, you need to do some further searches.

12. Try to use the long-tail key phrase for the content

Ranking at the top of the search engine with a trending topic is still very challenging. But there is no reason to believe that you cannot make it to the top of the search results in Google with a long-tail key phrase.

For example, if you write blogs on music and you want to leverage it for the coming Grammy awards, then clicking on this trend will let you have access to the top questions about the most searched new artists and the question related to the host of Grammy.

Google Trends for Keyword Research is currently one of the more reliable tools, which are helping the marketer all over the world.

Using it in the best way can help you to stay at the top of the results as per the going on trends on the search engine, which is very helpful and useful.