A perfect running website is an essential part of any field like a business website, ecommerce, entertainment, education, and much more. Some people create their site individually to post their content rather than being a part of a corporation or organization. No matter your reason behind creating a website, it should offer a well-defined design to increase traffic.
Web design is one of the most important factors that decide the success of any business website. It directly influences bounce rate and conversions for a business. A website can only fully excel if it offers a good user experience web functionality and compliments your content.
Let's look at some of the best tips to help you design a perfect website.
Get Rid of Distractions
Some elements in the website distract the viewers from the real message you wish to convey. The design that you choose and the homepage content that you choose to write should be able to attract viewers within a few seconds.
Make sure all your web pages have a consistent font style, imagery, colors, and logos to represent themselves as a brand. It is not suitable to add too many animations as it can distract the viewers from the content. The font used to write on a page should create uniformity and make everything work nicely.
Add CTAs to Your Site
When you have a business site, it needs to add multiple functions that help convert the audience to customers. One example is CTA (call to action) which encourages immediate sales or responses. When a visitor ends up on your site through a blog post, you need CTA to guide them to the page that may encourage them to buy your products or services.
If a reader finds your content useful and interesting, there should be an option at the end of the blog post to guide them to the next step.
For example, if you run a makeup brand, post a call to action on where to buy the best foundation at the end of your content about makeup tips. Post related CTAs on content so that readers can access more information about it.
Good Website Navigation
Users will more likely leave a site within a few seconds if they cannot navigate through it. They will be frustrated if they find a website with a confusing navigation interface.
You may need to create sections so users can easily reach your products, services, blog, contact us page, and much more. Your users will be able to find the content they are looking for by improving navigation.
Show the users that you offer a transparent website by having an organized navigation interface. It could significantly increase the dwell time and ultimately lead to a higher site website rank on search engines.
Optimize Your Site for Mobile
Since millions of online users prefer mobile devices more, your site should also be optimized for smartphones. You need to make changes now and then to fit the needs of your visitors.
When a site is optimized for mobile, it properly displays web pages on smaller screens and is easier to navigate. Moreover, the images get optimized to fit a smartphone screen and reformat content with larger navigation buttons.
Write Quality Content
It would be best if you made efforts to write content for your website that is engaging and informative for the audience. If a user finds your content useful, it could lead to conversion. Since most readers just skim through the post, write something in a straightforward manner with simple sentences.
Make sure to start your web content writing with an interesting introduction. Organize the content into headings and subheadings to make it easier to read and understand. Add bullet points or numbers in place of a long series of information.
Write for Your Target Audience
Depending upon who your target audience is, your style of writing content can vary. If you run a website that scholars relate to, you can use complicated words compared to novices.
You also need to know what answers the audience is looking for and research what keeps the readers attracted to web content and elements according to it.
Write Content for Every Web Page
Make sure to write for every web page depending upon its purpose. Different web pages serve their own purpose like your homepage gives the users an insight into what you do in a glance.
Blog posts are written to educate readers on certain topics. Some pages are more specifically designed to attract traffic with content that has a good keyword strategy. While others are designed to lead users to take action and may include the following types,
- Purchase page: it helps the readers land the page to purchase products or services.
- Click-throughs: it enables the users to another relevant web page.
Include Pricing Option for Your Business Site
It can be quite frustrating when a user ends up on your site looking for a certain product or service and fails to find the price.
They may finally find the perfect item, but they find out that it does have any prices mentioned on clicking the page. The user might switch to your competitors and leave your site.
Even if your pricing system is complicated, you can arrange the data in the simplest form and post the prices with the product type. It gives the buyers a clear view and helps them decide on their purchase.
