TikTok vs. Snapchat: What Marketers Need to Know

TikTok vs. Snapchat: What Marketers Need to Know
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TikTok and Snapchat are the leading advertising platforms for marketers. These have had offers leads, traffic, conversions, new customers, and great revenue.

Currently, TikTok is banned in India, which has given a bad impact on marketers and raise TikTok vs. Snapchat question. Thankfully Snapchat and other alternatives are popping on the social media platforms.

Apart from the marketer’s point of view, both TikTok and Snapchat offer creativity to the users and allow them to show their talent on vast platform. These platforms have also become popular than Facebook and Twitter.

And this is because; audience easily connects with visual content instead text. Hence, Marketers have putting their hard efforts to generate best content for TikTok and Snapchat platform to keep engaging users.

As per current stats, it is impossible to believe that someone is not using TikTok and Snapchat. But it is hard to estimate for marketers TikTok vs. Snapchat- which is the right platform to invest?

Both Platforms offers vast and similar features and similar audiences, but if we talk about value, you will see the real difference. Let’s us discuss in detail and find out the best platform to invest.

TikTok vs. Snapchat

Tiktok is small video sharing platform on mobile that allow user to choose music, act for one minute and share their video globally. While Snapchat is just a photo sharing and messaging app that comes with story sharing and live location features.

Each platform offers unique way of entertainment and features that connects with vast audience, if we use them in a right way.

At current time, both apps continue growing. TikTok has 800 million users while Snapchat has 210 million globally active users regularly.

Besides, both platform growth the marketers are wandering either Tiktok or Snapchat or both can be worthy.

To solve TikTok vs. Snapchat query, we conducted research on the web created a poll for USA audience to know whether they logged in regularly on TikTok, Snapchat, or both or neither.

Well, if we analyze personally at this time, we may consider Tiktok is fastest growing network than Snapchat. But you might shock to know the results were surprising. We found 45% votes to Snapchat which is much more than TikTok. And 44% people voted for neither.

Its bit shocking half of the people polled for neither and we found USA people mostly logged in Snapchat than TikTok. Here you should note that, the information is shared only USA audience. Also, we have not found the demographics of users who polled to Snapchat.

Being as marketer you should trust on the current stats and research on your targeted audience by creating polls, surveys, etc. with the surveys and polls you might know about the actual idea on investing TikTok vs. Snapchat.

While creating polls and surveys it is important to keep in mind your product and targeted audience. On the other hand, is you are creating poll or survey for different countries, the results might be different with each. So, you should plan your marketing strategy accordingly.

If you want to keep going in the market then you need to continue researching on the trends of apps. This might confusing for you, so below we have shared the pros and cons of both apps so you can better decide one which app could be beneficial this time or for the future.

Read: Why Social Media Marketing Is Beneficial for eCommerce Websites?

A Complete Guide: Tiktok vs. Snapchat

At this section, we have shared the depth details of both apps. Go through each and come up with your best decision at the end.

A sneak peek at Snapchat

Snapchat was launched in 2011 with an aim to allow users to interact with their friends and relatives in a unique way. At this platform user can send video and image based stories to their friends and make streaks together for 100, 200, and 300 days.

Promising features of Snapchat

  • Capture video and image with different stickers
  • Create stories
  • Make video and text chat
  • Have best lenses
  • Amazing filters for capture image
  • Snaps maps
  • Indentify user’s current location

Demographics of Snapchat

  • 78% millennial audience (18-24 age)
  • 61% of female and 38% male users
  • Followed by friends, publishers, and celebrities.
  • Daily 218 million active users
  • 75 million downloads across the globe in 2019
  • Generate $531 million revenue in 2019
  • Brand using Snapchat are taco bell, paramount pictures, Burberry, Warner bros, and MTV.
  • A Sneak Peek at TikTok

    TikTok was launched in 2017 in china and have become globally in 2018. It is similar to vine but TikTok has advanced features.

    It allows users to create their short video of 60 seconds on their favorite music or song and publish it globally. The videos can be seen on feed of other users that allow them to like, share, and follow you.

    Promising Features of TikTok

    • Create video
    • Include powerful editing tools and features
    • Follow hashtag, challenges, likes, and follows
    • Include sound library and filters

    Demographics of TikTok

    • 41% millennial users are active (18-24) age
    • 27% users are active (13-17) age
    • 60% female and 40% male audience is active on TikTok
    • Followed by content creators, brands, and celebrities.
    • Daily 41 million active users globally.
    • 738 million downloads happened in 2019
    • Generate $176.9 million revenue in 2019.
    • The brands using TikTok are Chipotle, EIF, cosmetics, Guess, and ESPN
    • Currently, it is banned in India.

    How To Use Tiktok For Advertising?

    TikTok is highly popular video sharing network launched in 2017 in china by Chinese tech company “ByteDance.” Tiktok received its global status in October 2018, which is currently the one of the best app for entertainment and marketers to advertise. You can download the app from Google Play store. It has reached 1.5 billion downloads at the end of 2019.

    To use TikTok platform it is important to know its features and editing tools. If you’re ready to create a TikTok video then first open your account and visit media/sound library. Select the sound and act as per your choice.

    You are free to create funny and serious videos. The TikTok will not allow adult content because the content checked by content moderators after publishing. The most trending TikTok videos are based on dance, lipsing, acting, and reactions.

    If we talk about its audience space, it has 41% millennial users are active (18-24) age, 27% users are active (13-17) age, and 60% female and 40% male audience is active.

    The countless users create the looping video and share it across the globe. While some people keep their videos private. Often it is a way to find influencer in the market that helps to crack major deals online.

    With the increase in TikTok downloads, marketers get huge platform to advertise and generate conversions, potential users, audience, and more to their channel. As of now, advertising is offering on CPM basis, as its self advertising platform is in beta mode. The ads units you can check as follows:

    • Feed video ads
    • Hash tags
    • Brand filters
    • Cost per thousand impression
    • Influencer partnership

    How To Use Snapchat For Advertising?

    Snapchat is also popular messaging app launched in 2011, allow users to create short video story and share it with friends and public. The promising benefit of Snapchat is its content expires in 24 hours after reading.

    While using Snapchat you can easily keep up with friends via sharing funny images, videos, and creating streaks to enjoy 100 days with each other on Snapchat.

    he biggest draw of Snapchat is user have only 24 hours to grow and reach maximum followers. The smart features like lenses, 3D environment interactions, and object scanning are best to have fun on Snapchat.

    The Snapchat has 78% millennial audience (18-24 age) and 61% of female and 38% male users. Daily it has 218 million users that give best scope to advertisers to advertise on this platform.

    The Snapchat offers wide range of feature to create an effective advertisement through self ad units that emerge between stories to ads and uses AR lenses or brand filters. On the Snapchat you will also find its e-commerce platform with Shoppable ads, personal targeting, and native checkout feature.

    While checking both basics of TikTok and Snapchat, we found both are best way to advertise, but on the marketer’s choice, it is still important to know which best TikTok vs. Snapchat is. So, let’s find out!

    Tiktok Vs. Snapchat: Which Is Best Advertising Platform For Marketers?

    TikTok vs. Snapchat- Both provides best sale funnel opportunities to the brands that connect with your targeted audience. If you are new marketer online, then first your brand needs awareness or recognition in the market.

    At this point, TikTok can be best platform to drive traffic and give awareness to your brand. It offers UGC (user generated content) in the form of challenges, filters, and reactions.

    While Snapchat has also UGC option and this is also a best platform to share brand information, sharing relevant content, sharing life moments, and more that user might be interested in.

    Additionally, on the Snapchat Shoppable ads and native features are available that specially design for D2C (draw for retail brands).

    The TikTok platform also has advertising features, but still it will be experimental as how it would give results for brands. If you’re just starting up then we would say don’t expect the instant success from the TikTok or other social platform.

    You should continue with regular updates of your content and fleeting trends that might value by users. The pro tip is you need to check demographics of both apps such as which age group is interested in your brand product and services.

    The TikTok users often want entertaining, authentic, and homegrown experience. And these are the reasons why people reacted to the videos and share their thoughts. Instead of copying content, TikTok Users loves to generate fresh content at real-time.

    The Snapchat is a home that captures conventional and mainstream interests of audience. By evaluating both apps we would say getting data of audience might be experimenting on both.

    While creating content for both apps, you should focus on creating fresh and engaging content with a message. Snapchat is quite better channel for brands as they create informative and creative content for their audience.

    Still it is providing swipe up feature that keep engaging the user with more updates and they are more likely to reach on your website. If you want to be successful on the TikTok the brand should connect with young users via offering unique content.

    TikTok vs. Snapchat: Which is Brand Friendly?

    On TikTok marketers need to experiment with Brand content to engage users. The best of TikTok is user can create content for free and use its editing tools to make the video more attractive.

    This app is completely new for advertising, so you have chance to get lead and also you need to put efforts to know what content is performing and what’s not especially if your targeted audience is young adults and teens.

    On the Snapchat there is no option of creating free content and the marketing opportunities are less for marketers to experiment for smaller business. But now the Snapchat has been adding various options for advertising for every small to large business.

    According to Digiday, The numbers of marketers are spending much on Snapchat for advertising. Also, it allows you to link your website and page of online store, while TikTok not allowed this feature.

    At the end TikTok vs. Snapchat we can say that Snapchat is best brand friendly application for advertising if you want to make great outputs from your efforts. Although Snapchat is much mature than Tiktok and this has vast data than Tiktok.

    If the ultimate goal is to generate maximum outputs from your content creation such as traffic, conversion, leads, and more. Snapchat is best for advertise. However, we recommend following up both because each application is growing and has huge active users.