Social media has evolved to a new level and does not limit itself to gossips and following friends. In fact, it has opened new doors of opportunities for eCommerce. Every online store owner is looking for unique methods to drive traffic on their site and increase sales. But only a few prove to be profitable and others remain status quo. Therefore, it is important to have strategic social media marketing for eCommerce. In this read, we have compiled some reforming concepts that are beneficial to eCommerce websites.
Invest in Social Media Handles
Facebook has been one of the top drivers of e-commerce on social media compared to other platforms like Twitter, Pinterest, etc. According to reports, Facebook Ads help in increasing sales by an average of 30% with the right marketing tactics. New companies and startups, avoid investments in such advertisements because of unsure ROI. But here they miss out on a major opportunity.
Do not hesitate and start using budget advertisements to boost your sales.
If you have a specific target audience then you can ensure that the paid advertisements are featured to them. Thinking it is expensive without even giving it a try will block you from increasing the sales of your website. There are numerous stories in industries where people have spent a lot of money with zero returns. Learn from them and have a solid strategy. Execute it properly and you will find that paid traffic is quite affordable. All it takes is one successfully winning campaign to boost your sales.
Strategically Generate Traffic
Social platforms are a medium to interact with potential customers and enlighten them about your brand. Keep potential customers updated about new products and features. Give them a glimpse of the on-going sales across the globe. Study the trends and market your brand with posts to generate organic traffic. This helps you in significantly expanding your online business.
Facebook itself has made efforts to add a potential market place to its platform. This gives you the advantage to sell the products along with social media marketing for eCommerce. The setup process for the same is quick and simple with an excellent channel for making sales. Above all, users can easily integrate it with Shopify to avoid keeping a track of inventory. This is a mesmerizing and unique opportunity to establish your online store that can be accessed by millions of people.
Build your Credibility
It is important for your website to avoid the significant risk of appearing sketchy or untrustworthy to the audience. The primary thing to focus, when you are dealing with a vast audience is to secure your website. Privacy and security are major concerns of all online shoppers. Hence, you should make the necessary adjustments by recognizing it.
Rely on SSL encryptions and follow different security compliance standards. Feature and showcase the security badges used on your site for building credibility.
Strategy Building for Connecting with the Audience
The basic reason for businesses to be a part of social platforms is to increase traffic and lead generation. Therefore, the strategy is the most crucial part of social media marketing for eCommerce. Focus on creating content according to your niche to attract clients. Attract the audience by creating a hype about your upcoming products. Run contents and tie-up with influencers to make the difference.
Focus on engagement when building your strategy. The audience must interact with you first before trusting you for business.
Expansion does not have to wait until you achieve a specific set of clients. Instead, it is only with expansion to new territories that you can grab more clients. The primary task will be to translate your site into multiple languages for the regions you are planning to expand. Specifically, work on the SEO implications of that particular region. Do not forget to tie up with payment processors for accepting payments in leading currencies.
Develop Mobile-Responsive Platforms
In the age of mobile phones, it will be foolish to imagine that customers will access your site only from computers. According to studies, at least 50% of sales are driven through mobile phones. On top of that at least 40% of mobile users have brought something or the other from their devices. These are statistics and ignoring them is digging your own grave.
Ensure that your eCommerce website is thoroughly optimized for mobile devices. If not, you are turning away potential clients and huge revenue coming your way. Optimization of the website is an integral aspect to consider when relying on social media marketing for eCommerce.
Generate Traffic from the PPC module
This is an advanced stage method and must be used after you have tried paid advertising on Facebook & Instagram. This will help you only when you already have certain organic traffic flowing in due to your SEO. If you have it, then it will be the right time to attract more traffic with SEM. It is possible to drive additional traffic from search queries to your site with Search Engine Marketing (SEM). One of the most prominent platforms Google Ads enables you to run three types of campaigns. These campaign types are search, display, and shopping.
It is only through testing that you will be able to recognize which one works the best for you. In this way, you can rely on the Pay-Per-Click module of advertisement and optimize your campaigns.
Attract them to make the Purchase
People proudly and openly admit that they made a particular purchase because it was on their social handle. Hence, remaining inactive or dull on social media can be an opportunity crisis for your firm. Creating attraction is crucial in social media marketing for eCommerce. People turn up to their social platforms for reviews before buying any product or using any service. Strategized and right efforts in the correct direction can promote your brand value.
It is necessary to use a neutral tone during the pitch or review to convince the audience. You have lost them if it looks like a sales pitch because it is not genuine. The focus should be to avoid overselling and building relations with customers.
In conclusion, it is recommended to make the process of purchasing simpler and quick for customers. Convenience, product quality, pricing, and service are the four pillars of any successful eCommerce platform.