What comes to your mind when you visit a website that has a single page? Do you think that this website is good as everything comes on one page or do you think that this website is not providing enough information regarding the topic?
A Single-Page website gives many mixed thoughts to the users but is it good to have one page SEO website? we will discuss all these things in this article and tell you as a web developer whether you should follow the Single-Page Websites trend or not.
Also, we will discuss whether the Single-Page Websites is good for the SEO ranking and could it hurt the chances of better ranking in Google.
So, let’s find out and clear all the doubts through this article.
What is a Single-Page Website?
Before going to some detailed information, keep one thing in mind there’s a difference between a one-page website and a Single-Page website. Though they sound the same the difference between them is that a one-page website consists of only one page with no navigation link.
On the other hand, Single-Page Websites is a type of Single-Page Application (SPA) that instantly displays the information or content on the webpage when the user gives some response to the website. It didn’t load as a whole page when any user clicks on the information.
A single-Page Website uses a navigation link so that it takes the user to the information directly without opening another tab or another page.
It gives the impression to the readers that the page changes but in reality, there’s no page refresh, and all information is located on a single page only.
Some examples of one page websites and Single-Page Websites
If you are not getting enough clear pictures on the above information, then here are some examples that will help you understand the difference between a one-page website and a single-page website.
Usually, a one-page website is available on an app website like Momentum where the focus of the website is on one goal and i.e. downloading the app on the user’s devices.
For a Single-Page website, the best example is Figma which targets the niche audience that is looking to covert the Figma design into WordPress.
You can find many options on the website as the website uses a navigation system to scroll down the information and lead directly to the content which users want to see.
Different content is available on Single-Page Websites and users can easily look into it by scrolling down the website or controlling through navigation links.
Pros and Cons of Single-Page Website on SEO
We have seen that Single-Page websites are fun to build as the users can get the information easily which helps in saving their time and effort but the thing that bothers the developers is whether these websites are good for SEO ranking or not.
Well, it's time to find out the pros and cons of Single-Page websites.
Pros of Single-Page Websites
1. Better Mobile Experience
In a report, it is stated that Google is working towards switching over to mobile-first indexing so that single-page website performs well on mobiles too.
These websites are best for mobiles as it is easy to operate and users find them easy to navigate especially on Smartphone where the screen is small and users don’t have to move from page to page for content.
2. Target a specific Audience
A single-Page website works best for the specific audience that is looking for some specific information and also improves the user interface and experience. It becomes easy for the website to steer the audience in a direction as they don’t have to click on too many pages to get the information.
The audience can get all the information on one page and they can check the order according to their wish and navigate the page accordingly by checking out the index.
Links are one of the largest and most important factors that determine the popularity and rank of the website. The benefit of a Single-Page Websites is that every link acquired will point directly to the main URL, so the ratio will be 1:1 of links to pages.
As we have seen some benefits of the Single-Page website, unfortunately, there are some drawbacks users should consider too.
1. Limited keyword targeting
Single-page websites limit the use of keywords which makes it difficult for web developers and website owners to attract new customers and get their websites a better rank.
This problem can be solved by creating multiple websites of the same website, so that audience can visit any one of them but if you are focusing on one, then a Single-page website might be a problem for you.
2. Lack of Content Details
Another disadvantage of a Single-page website is the lack of content as compared to a multi-page website. if you have a technology-based website, then it’s important to give proper information to the audience about the working and process of the item, and a Single-Page Websites is not appropriate for it.
A single-page website is good for specific content only which doesn’t require much information and is easy to understand by the readers.
3. Minimal Advanced SEO Strategies
Advance practice and strategies cannot take place on Single- Page websites like Siloing. For those who don’t know content siloing, it is a strategy in which a website is divided into categories and sub-sections to display the websites’ content in the best form.
It keeps the website organized and gives a better chance of better ranking in the SEO as well as in Google Ranking.
Every website developer and owner wants to attract more customers to their website to increase their business and profit.
Well, Is Single-Page Website gives you this advantage, and will it help you to gain readers?
As per the above information, Single-Page Websites is good for specific SEO content websites but not for everyone. First, you need to consider the goal of your website and what you are trying to accomplish from it.
If your goal is clear, then you can decide on the use of a Single-page website and use it for your profit and business accordingly.