You know every single day; there are billions of people who use Google maps to get the location of their destination, find some relevant shops for their work, find restaurants, and for many other uses. Google is a great platform to search for things and get information but how does Google Map Optimization help a website to grow?
Sounds confused? Well, don’t be because, at the end of this article, you will get knowledge regarding the use of the Google map by the website and how it helps them to grow along with its benefits. According to a report, around 40% of the search is related to geographical location.
Let’s take an example to explain the scenario for better understanding. When you are going to the office and crave pizza, then you would open Google and look for the earliest outlet where you can have pizza.
If the website is compatible with Google map optimization, then their page will show up in front and top, and the chances of selecting the pizza from that website increases. That’s how the traffic on the Google website and webpage increases which eventually results in better scores.
Now, it’s time to talk about the need for Google maps from the Local business point of view. If you want to know then read this article till the end and clear all your doubts regarding it.
Why Google Map Optimization Is Important?
Around 76% of the people use the ‘Near Me’ search on their smartphone when they want to find something. Google gives the results of all the business-related locations that the user can find within a limited radius.
What would happen if your business website got a Google Map plugin or optimized? it will get more leads and increase sales as the webpage will be shown first in the Google search which increases traffic and users.
Nowadays, consumers didn’t go to the website directly as they search everything on Google first and usually get all the information on it. Google provides all the answers in the search results which results in “zero-clicks searches” where users didn’t have to click anywhere as they need to scroll down to get more answers related to it.
Now, more people look for the answer in the Google search platform and if your local business is Google map optimization, then you have a greater chance to be in the limelight and people can interact more with your business and profile.
As the engagement increases, then you need to improve your profile and services for a better quality of engagement on the website and conversation.
Boosting the local ranking
Google uses an algorithm for ranking the business profile at the search bar which states the position of the website or business on Google. With Google map optimization, your website sends a signal to Google to give you a higher rank in the local results.
For example, if you have a bakery in a particular area and the user searches on Google for a bakery shop situated in that particular area, then your business would show up at the front and top. If your Google rank is higher, then more people would be able to look at your website and more visible will be your business in the local area.
With the help of Google Maps and high optimization, the users can find your business in keyword searches too which means your Google rank will be high enough to put you first in the result list.
You can be able to track the clicks on your business website or check the response of the consumers and their experience by using UTMs or Google Analytical.
There are very less chances that people would go for 4-5 pages to search for information on a topic. According to the survey and trusted companies like Forbes, 95% of the users get their information from the first page of the Google search.
So, if your business is on Google’s first page then it got a chance to get better engagement and attract more customers to your local business in which Google map optimization plays an important role.
What Are The Advantages Of Google Maps Optimizations?
From the above sections, we get to know the importance of Google maps on business websites and how they work but now it’s time to know about the benefits that business websites can get.
1. Smart SEO approach on Google Maps
For including the Google map on the business website, the developer needs to put all the relevant information that is important from the customer and searcher's point of view. The information includes
- Service hours
- Type of services that you provide
- Contact information
- Any other relevant detail that you think is important from the customer's point of view.
Google Map Optimization makes the search easy for the customer and puts local business websites above the competitors in the same category. The consumer prioritizes the location for conducting the business, the chances of the business website of getting a high rank for the local business website increases.
2. Relevant traffic
Smartphones and laptops have come with in-built GPS which is compatible with Google map optimization which makes it easy for the user to get the result on Google. Nowadays, most customers rely on local searches as they wouldn’t have to travel far to get the item.
There is no substitute for online marketing and smart online search. With the help of Google map compatibility with the website, the users can get the information about business by searching through keywords which lead to relevant traffic on the website.
3. Knowing the target
To know the target audience, you should go with the demographic portrait method. With the help of this method, you will get to know about your audience like the age group and which type of clientele your website prefers.
During the process, the portrait should be made as detailed as possible so that the clients who are the main users of the website should be the highlight and the business can focus on them only.
You can get information about the interested customers by connecting with them on social media or by adding them to a group to give them daily updates about the business.
According to the reports and experience of the users, the customer gets attracted to that business that has photos on their official websites. 42% chances that the business with photos gets more requests of driving directly to their local branch and 35% more click-through on their official website.
The customers who experienced the services can also upload the photo on the review section which helps in gathering more trust of the new customers.
5. Google Maps creates an authenticity of the business
As most businesses are available online, so the chances of online scams are also increasing. It is becoming difficult for people to know the genuine business website, especially the local ones.
Google map optimization helps people to know the authentic website by providing the exact location and making way to build trust and confidence among the customers.
6. Budget-Friendly, promotions
Everyone needs to promote their website to attract more customers and enhance their business. With the help of Google Map compatibility, the business website can promote them and it doesn’t cost anything.
The Google map optimizations will take your marketing strategy to next level by giving all the relevant information to the interested users which makes your business profitable by getting more customers to your business website.
7. An opportunity to share the reviews
If the website is optimized with Google maps and other Google functions, then you have the chance to communicate and connect with the customers by taking their reviews. The reviews can be in the form of ratings, sharing personal feedback, satisfaction stars, and many others.
Some of the studies state that around 68% of people like to leave a comment after taking the service from the website. These reviews give a sense of confidence to the newly come customers and ensure them about the services of the website.
We have seen the importance and benefits of Google map optimization and after studying everything in detail, we can conclude that Google map optimizations are a great way to enhance your local business.
It helps in keeping your business alive even in the competitive market and gives you a fair chance to be at the top of the chain. If your local business website isn’t optimized with Google maps then it’s better to take the option and enhance your sales.