Television is undoubtedly a prominent part of the advertising and marketing sector. Whatever trend the advertising industry sets, most big house marketing campaigns hardly afford to exclude tv advertisement campaigns. However, a digital marketing uprising stormed off most television advertising monopolies worldwide. The reasons include weak quantitative impact measurement features with television advertising in contrast…

Optimizing their testimonials is important and necessary for today's brands, who want to increase their brand value and lead generation factors. Social media, YouTube, Instagram, and Websites, these mediums have been so popular among customers that they lean on reviews and testimonials before considering any brand or product. Marketing efforts like ad campaigns, social media…

Direct to consumer marketing is the promotion of a product or a service from the seller directly to the consumer, without using intermediate advertising channels such as television and radio commercials or public displays. This marketing is especially beneficial for small and medium-sized enterprises with minimal brand awareness and limited advertising budgets. The roots of…

Digital Marketing comes along with the booming industries, which created an accumulation of more than $66 million in 2024. Since digital marketing concepts were born, it has gathered enormous amounts of admirers worldwide. Digital marketing has significant edges over traditional marketing - it's scalable and trackable, provides cost-benefit and cuts off intermediates for smooth and…

With customers being inundated with marketing messages from all sides, standing out from the crowd has become more challenging. As a result, the pressure that is being put on marketing teams to come up with more new concepts that are larger and more impressive than anything their rivals are doing will only increase. However, doing…

Over time, we have become excessively dependent on the internet for our day-to-day activities. While it used to be limited pre-pandemic, since the onset of the pandemic, just about anything can be done online - be it schooling, banking, business, shopping, etc. In such situations, your internet service providers are pivotal to facilitating seamless internet…

Facebook rapidly changed its long-term vision by changing its name to Meta. The term metaverse has become viral ever since the announcement. Before going into details of how the metaverse can shape the future of digital experience marketing, you should know what metaverse is. The metaverse can be described as a virtual world based on…