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Why Are Website Builders Gaining Popularity? What Are the Main Advantages That Site Builders Offer to Web Development?

Why Are Website Builders Gaining Popularity? What Are the Main Advantages That Site Builders Offer to Web Development?
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Website builders are tools that allow anyone to make websites without any coding. Individuals and small businesses can use them instead of hiring a developer and web agency. 

Most website builders come with an easy-to-use editor that saves a ton of time and eliminates the need for technical knowledge in website development. Some site builders also come with hosting plans to create additional value for customers. 

With website builders, even beginners can create sophisticated websites without writing a single line of code. Website builders also cut down the time it takes to build a website by an enormous amount. For example, if you use a template, you can set up your website in just a few minutes. 

In this article, we will explore why website builders are (rightly so) gaining popularity. We’re also going to talk about the benefits they offer to web development and the most popular website builders you should look into for your website. 

Choosing the Right Website Builder

The most popular website builders offer an intuitive drag and drop user interface to build websites. WordPress tops the list for many people, and even though it doesn’t have a built-in drag-and-drop editor, it has plugins like Elementor to add this feature. 

Many other website builders like Squarespace and Wix are becoming many people’s favorites as well because of their ease of use and beautiful design. 

Here are some of the best website builders out there: 

  • Squarespace
  • Wix
  • WordPress
  • Site123
  • GoDaddy
  • Shopify
  • BigCommerce

Most of these site builders are priced competitively, which only makes choosing the website builder more challenging. Here you can find plenty of useful options for your consideration.

Make sure to understand your objectives and needs before you choose the right website builder. For example, Shopify is ideal for e-commerce and won’t work very well for a blog.

Why Are Website Builders Gaining Popularity?

Many individuals and business owners can’t afford to hire high-end developers and agencies. Most often, they don’t have technical development expertise either. Hence, their best bet to create a website is through site builders. 

In fact, even professional developers now use website builders instead of starting from scratch. Website builders have templates and features to create stunning websites in a very short time. Even the best developers would need weeks to make such websites without site builders. 

The unique selling proposition of website builders is that anyone can use them to make websites, even if they don’t know how to code. But we must accept that people with little to no background in web development can still only create basic websites with them. 

To create dynamic websites with strong UX/UI and advanced features, a developer is necessary. That’s why website builders offer the most value to web developers themselves, instead of laypersons. 

Advantages that Site Builders Offer to Web Development

Website builders offer a range of unique advantages in the web development domain. These were summarized into five key advantages that site builders offer their users in web development:

Ease of Use

The website builders are catered to the individuals who are beginners or lack expertise and knowledge in the technical website development domain (such as knowledge in coding languages CSS, JavaScript, HTML, etc.). 

Therefore, the site builders are equipped with drag-and-drop builders, powerful editing tools, and customization options that allow easy design and development of the website without coding (the code is automatically created and applied automatically from the backend). 

In addition to that, site builders such as GoDaddy provide options to add code to customize and enhance the UI/UX of the website.


The main advantage of website builders is the price since it’s comparatively cheaper than hiring a professional developer. They offer competitive prices with maximum value to the customers due to the high competition in the market. 

The packages usually include a free domain, free SSL certificate, free business email, free Office 365, free eCommerce features (such as WooCommerce), etc. In addition to that, this also includes the additional extras or hidden costs that may be incurred in developing the website.

Design and Features

The website builders provide a vast library of professional website templates and offer flexibility to add features or plugins such as Google Analytics, Elementor Pro, Yoast SEO, etc.

This allows users to design a professional, aesthetic, and compelling website integrated with third-party tools to provide an excellent web experience. 

The site builders allow users to design responsive websites by making changes to the 3 screen sizes – smartphones, tablets, and laptops/PC.

Customer Support

The best part of website builders is 24/7 customer support. If you need any support or help in developing or designing the website, you simply need to raise a ticket and a representative will be assigned to support you with your problem. 

This is important because individuals with no experience in web development may struggle to understand the interface and features. Thus, 24/7 customer support is crucial. Whereas a developer will not provide customer support after the website has been developed.  

Data Ownership and Portability

This is an area that most choose to ignore. However, this is crucial to consider when choosing the website builder for your business.

Most website builders ensure that you own your data and it’s portable if you need to switch between hosting services or website builders. However, you must pay close attention to the terms of service and policy to ensure data ownership and portability.

The Takeaway 
Website builders have made it possible for anyone to launch their own website even if they can’t code. Site builders with intuitive drag-and-drop interfaces such as Wix and Squarespace have become the most popular in the market.

Many of them also offer pre-designed templates in a variety of different niches, which can allow anyone to create a website in a very short time. They require no technical knowledge and are cost-effective.

These two reasons are spearheading their popularity. Even professional developers use site builders to reduce their turnaround time and make beautifully designed websites.

However, it’s important to note that you can’t go without hiring a professional developer if you want a website with advanced features and functionality.