Shopify SEO 2022: Guide to Optimize Your Shopify Site for Google

Shopify SEO 2022: Guide to Optimize Your Shopify Site for Google
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Are you wondering about the Shopify SEO guide to boost traffic and sales to your site? If so, you have landed on the right page. Here, you will get detailed information about Shopify SEO.

Nowadays, the Shopify platform has been rising day by day.

If we look at current statistics, we can easily see that the usage of the CMS platform has doubled. Around 3.16% of the top sites are using Shopify for their ecommerce platform.

Do you know why? 

Shopify is one of the best e-commerce platforms that will provide you with beautiful stores to draw shoppers attention. Moreover, this allows you to play a huge role in search engine traffic. The more it will rank your site, the more you naturally generate leads and sales.

What is Shopify SEO?

Shopify SEO means making improvements in SEO practices for boosting traffic, sales, and leads. However, Shopify stores come with handy SEO techniques and sometimes it often creates SEO issues like copied content. The most Common SEO requirements are as follows.

  • Reduce the number of duplicate URLs in the internal linking architecture.
  • Content for your blog should be written for keywords that have an informational intent.
  • Structured data for "Product," "Article," and "BreadcrumbList" should be added.
  • Remove duplicate paginated URLs from your website.
  • Choose a strategy for dealing with product variant pages.
  • is a tool for compressing photos.
  • Shopify apps that are no longer needed should be removed.

Does Shopify have good SEO?

As we said earlier, Shopify SEO comes with good SEO features, but there is much more you can do with Shopify stores. Well, SEO relies most on keywords which take little much time to rank your site higher in the search engine.

So, in this Shopify SEO guide we are going to showcase the most important 8 tricks to master on your Shopify store and get more benefits in 2021.

Let’s dive deeper in the tricks.

1. Optimize your Shopify store

In the SEO practice, organizing your content is very crucial. You need to ensure your content can easily satisfy the customer’s needs. So, always focus on the content that users are searching for.

For instance, if you provide them the same information with high-quality content on your site the users will find you trustworthy and help you to grow more in search engines. So, how can you make your site easier and friendly for the customers?

The simple answer- Don’t confuse your audience with many categories and subcategories. The more your site looks simple, the more you can easily rank on search engines and users find your site easy to navigate.

Your site design should be- Home>> category>> products

You can see in the above example, your site should be simple. This allows users to get the best user-experience so your users can get their way to navigate easily.

Also, it helps Google crawler to crawl your site. Always remember your audience first and they always need the best user-experience.

Additionally, the most important pages of the site such as about us, contact page, privacy policy and disclaimer should be added to gain credibility and trust score in search engines.

Also, don’t miss to add a search box that will help your visitors to enjoy the best optimization feature that makes your site friendly for customers.

2. Boost your user-experience

So, you know that user-experience is a must. Let’s work on this!

In this paragraph, we are going to explain some of the best ways to improve the user-experience that will help you rank your site higher in search engines.

Improve your site speed

Site speed is very crucial. If your site speed is easy to navigate and everything runs smoothly especially the navigation experience this allows your visitors to have no frustration.
Speed & Performance
So, to make your site faster here are a few methods: always use fast, responsive and best mobile-friendly themes, use optimized images, and remove apps you are not using, and avoid using sliders.

Opt for responsive design

While designing your Shopify store make sure your site looks great on every device and browser including your tab, mobile phones, and smartphones. With this approach, your site looks amazing and gives great impact on search engine rankings.

When it improves your rankings, it naturally improves your conversions, sales, and leads. This result in bettering your E-commerce platform and making sure your site can be easily accessible to everyone.

3. Always research the choose right keywords

In Shopify Guide, It is important to search for the right keywords that completely help you get the right traffic to your site that naturally improves traffic to your shop.

One of the best ways to find the right keywords to your site is choosing the fancy tools that help you know the keyword difficulty, keyword traffic, and more. You can also look for the various keywords from the platforms like buyer personas, forums, and reddits.

4. Optimize your Shopify Product Pages

Now, you should have a list of keywords as well as a site layout that makes sense to you and your audience. Using your keywords, you should optimize the pages of your store as a next step.

Begin with the most important pages on your site first. Among the most important of them are your homepage, primary product groupings, and top-selling product pages, among other places.

We are talking about the pages that are the most profitable and that have the highest conversion rates on your site.

It is still important to optimize your homepage even if you are launching a brand new business. Choosing which other sites to improve is made simple by a couple of simple factors:

  • Pages dedicated to the products that created the most interest in the lead-up to the debut of your store are recommended.
  • Pages for products that are relevant to the most frequently searched keywords you discover.

Optimize the Title tags for categories

If you haven’t selected the page for optimization then first decide on pages from the entire site. You should also use your keywords in a consistent way. For instance:

Black T-shirt- Shop for Zara Black T-shirt- The Tea Store

Optimize the Title and Meta description for Products

For product optimization, you need to optimize the title tags and description for all your product categories. You can use keywords and best marketing copy and SEO practices to rank your product in the search pages.

Make sure your keywords should fit in the copy of descriptions that go with the flow in the content. For the alt text you should use the best captions to optimize your SEO.

5. Always build links to your store

Backlinks are mostly used by search engine platforms to rank on Google. The links are used to optimize the site as it mostly relies on building your trustworthiness and credibility. So, how can you get the links to your site or store?

Here we are explaining some of the best tips to build links to your store.

Get Manufacturer link

If you offer products that are manufactured or supplied by well-established organizations, it is possible that they have a policy stating that only approved retailers can obtain a link. Send them an email to inquire about the possibility of linking to your store.

Get influencer voices

In order to develop both links and content, reach out to industry leaders and influencers and ask for interviews.


Well, for optimizing your site you have already mentioned your site in several places without a link. So, try the and mention your site there. Send an email to them and ask for mentioning your site.

Broken Links

To have a well-optimized store, one should always do a deep check on broken links for the products or pages. Check all your pages and products links, if you find any broken link then fix it soon otherwise it will affect your SEO.
Broken links
Sometimes it is difficult to know the major broken links then use the broken link checker tool to analyse the links and repair them to get backlinks.

6. Write high-quality Content

Content is king to rank any website and store in search engines. Also, content are the only reason users spends more time on your site, and that’s an important factor to rank easily.

Therefore, for an e-commerce website, you should focus on choosing the right content for your site, not blogs but best product descriptions.

With this technique you can easily rank on the search engine and get many benefits especially leads and sales. For the better content quality make the list of things your readers want to know and look for.

Do focus on user’s queries, not just simple product information. You can take help of FAQ’s to search for the user's needs. If you do not know how to choose content then take help of experts.

7. Take help of best Shopify SEO tools and apps

In this paragraph, we are going to share the 5 best Shopify SEO tools and apps that help you constantly to improve your site’s rankings and performance. Let’s find the tools!

SEO Plugin:

This Shopify software assists you in identifying and fixing the SEO issues that are worth your time and money, allowing you to save both time and money while simultaneously boosting your SEO.

Page titles and headings, Meta descriptions, site speed, content structure, and other factors are all checked automatically and on a regular basis, ensuring that your site is as optimized as possible. Furthermore, it comes with features like:

  • Multilingual
  • Get constant updates
  • Give automatic checks in your shops and alerts

Smart SEO tool:

Without having to make each adjustment manually, Smart SEO automatically generates suitable meta tags for product, collection, blog, and article pages in your Shopify store, as well as alt tags for product photos, based on the information you provide.

Aside from that, the app submits your store's information to search engines using JSON-LD data that has already been prepared in the manner required by search engines. Furthermore, it comes with features like:

  • Reduce your time in optimizing the site
  • Eliminates the need of manually enters the meta and alt tags
  • Provide structure data to enhance search engine performance

SEO image Optimizer:

In most cases, images are what sell your products, so it is critical to have a large number of them on your website.

Of course, high-quality photos can be resource hogs, so you'll want to make use of an image optimizer like this one to maintain your site's loading time as fast as possible. Furthermore, it comes with features like:

  • Boost traffic
  • Optimize your image easily
  • No coding expertise require


It is the most crucial tool for email marketing because it allows you to easily enhance your site without spending any money. Some of its characteristics are as follows:

  • Increase your conversion rate
  • Boost your sales up to 35%

Yoast SEO

This plugin simply makes your site highly optimized for the search engine and give you easy steps to rank in Google. Here are some of its cool features:

  • You can check SEO strength
  • Boost your SEO performance
  • Keep you updated with SEO and Google’s Algorithm


It is one of the best SEO plugins that help you identify your competitors and keywords that help you increase your traffic and conversions. Here are some of its cool features:

  • You can check the pages and its SEO strength
  • You can check your competitor’s growth in terms of backlinks, keywords, and more.
  • You can check the organic search traffic

The Bottom Line
Congratulations! You have learned all the Shopify SEO Guide to make your Shopify store more reliable and easy to rank in search engines.

If you want to make your rankings better in search engines then follow the above tips and get the best results you are searching for.

We hope you found this Shopify SEO guide useful. If you have any doubt, write to us.