The digital space is flooded with e-commerce sales in today’s competitive times. It becomes confusing for many users to decided whether to buy a particular product from the store or online. For making an online purchase the reputation of an online store is amongst the most integral aspects. Such business reputations highly depend on online customer feedback.
For e-commerce stores, individuals are gradually relying on online reviews to boost sales. It helps in persuading potential customers to make the purchase. In addition to that building trust and loyalty amongst the users is an advantage. With feedbacks, the customers can make an educated decision about the quality of service and features of the product.
In this short read, we have included all aspects of online reviews to boost sales for your ready reference and use.
Advantages of Customer Reviews
The purchasing decisions of a confused customer stand a high chance to attain a result with reviews. Online shoppers believe they can make the right buying decision with positive feedbacks from other customers. There are thousands of millennials who strictly rely on it for purchasing products online. When they analyze more than one feedback it helps them in reducing the risk of making a bad decision with their shopping list.
Sellers can also learn a lot from it about what a potential customer will like or dislike. E-commerce administrators can understand the users’ preferences through it. By doing the right activity a result-oriented approach can be planned and executed to boost sales.
• Builds credibility and trust
It is one of the excelled methods of creating credibility, trust, and integrity for new customers. New clients are often skeptical and confused during their first purchase. When they find positive testimonials and feedback from existing users it creates a positive impact on your brand. Not just positive but also with mixed reviews, there are higher chances for the new audiences. They will have enough confidence to make a purchase from your online store.
• It helps in boosting SEO
For any e-commerce store, search engine optimization is a must. Owners and administrators who do not realize it faces tough times operating their business. Through the feedbacks, the search engines can be enlightened about the products available in your store. It also ensures improved visibility of your website. If you can manage to curate the keywords in it you can attain higher rankings in the SERP’s.
Convince customers to leave reviews
It will be a tough task to ensure that your customer will review their purchase experience or product. Mostly they do not find fascinating and avoid spending time on it. Here we have compiled some amazing ways to get exciting feedback from your customers.
• Ask them directly
Feedbacks can be directly requested from a customer through an email. An automated email asking for the same can be sent to the customers after they have finished purchasing a product. It can be sent within seven days or immediately after the delivery of their products. Follow-up emails and on-site requests can be a good way to collect them for your e-commerce platform.
• Offer rewards
You can offer rewards for online reviews to boost sales. Freebies or discount coupon code are some of the best things you can offer to your customers when they complete writing it for your site. You can strategize and plan loyalty points or rewards programs, particularly for your e-commerce store. When you provide the coupon codes it gives them an alibi to make another purchase from your platform.
• Request for a photo along with the feedback
Individuals love seeing their photographs beside their words. You can request them to send photographs of the products also which can be displayed along with the feedback. This will help new users in understanding how the actual product looks like. Ensure that you have the consent to post it. Inform them during the submission itself. Adding images is one of the proven techniques of online reviews to boost sales.
• Question and Answers
You can send a questionnaire and request the users to answer them. It will be easier to frame photographs and post them once you have the answers. Having necessary consent for posting is essential even here and it is recommended to have it in advance.
• Make the process easy
A tedious and length process is the worst experience a client can face when reviewing a product or service. Work on it and make sure that the entire process is simple and easy for them. When they decide to provide you a review they should be able to preserve their time and efforts. For registered users keep it a fixed practice to request for it only after the products have been delivered.
The Process to Handle Incoming Reviews
With the right tactics and strategy, you can end up receiving a lot of feedback for the products that you sell online. But it is not practically possible to post all of them directly at one time. It is essential to monitor them in the initial stage and then publish it. The following are the ways that will help you to moderate the most appropriate feedback for publishing.
• Go through each feedback before posting
Before posting online reviews to boost sales make a plan to moderate them regularly. You can rely on notifications every time a user submits it.
• Respond if you feel they need attention
It is always a good practice to thank the customers for leaving a good review and for associating with your brand. In case there are negative feedbacks then apologizes for the same and resolve the concerns. Do not hesitate in saying sorry on behalf of your team as it will do no harm to your brand value.
• Inspire them
Always be open to receiving genuine thoughts and feedbacks from the users regarding their experience. Encourage them to submit reviews so that it can be posted on your portal.
Following the above steps with accuracy and a planned strategy will help you in receiving more reviews. Sometimes all they need is a little push or excitement to win vouchers and rewards. Make sure you invest what it takes for your site to progress.