You cannot make your brand popular overnight. Before deciding on your service or product, you will need to know about yourself in the very first place.
And this particular activity consumes time. If you want people to discuss your brand, you need a landing page focused on brand awareness.
A lot of brands out there are coming multiple strategies to create a "buzz" about their brand. But not everyone is successful. In this article, we are going see for to make use of a landing page to increase brand awareness.
Craft a story and share it:
The landing pages that focus on the brand target to teach the new customers about the brand. It is the right place for sharing your company's story and mentioning what it is all about. This provides a human face to your brand, which will make people remember your brand in the future.
The best possible way to showcase your brand's story is by sharing information from the perspective of your team on the landing page to increase brand awareness.
You may add a note from the founder based on the ideal length of the landing page of your industry. You can make use of pictures of your team and product to showcase the happenings at the brand. This enhances the imagery of the landing page.
Landing pages are the perfect places for telling your story from your customer's viewpoint. Social media posts, social proofs, and any other testimonials show that your customers are real and up for spreading your brand across the globe.
While making use of testimonials on the landing page to increase brand awareness, do include the customers' detail to prove them a good human.
Do not run after sale:
Every landing page doesn't need to try selling products or services to the customers, especially the landing pages that promote brand awareness.
It is one of the most frequent mistakes that business owners make with their landing page to increase brand awareness. They go for a sale on each of the landing pages and end up thinking about why the customers are running away.
The landing pages formulated on brand awareness need to target people at your conversion funnel’s top. All these customers do not know anything much about the brand, and thus they get confused if they should opt for the brand or not. They end up thinking that you are shoving your product right away on them.
Throughout the content of the landing page, practice copywriting working fine with the customers who are there at the top of the funnel. Avoid jargon and keep up with the game of keyword-targeting to attract new customers.
Then, for finishing the landing page, use a low-commitment call-to-action (CTA). Try to share a free resource for your customers that they can download instead of asking them for a purchase.
Offer plenty of information:
Most of the time, the landing pages that focus on brand awareness are the first place where the customers look when seeing your brand. So, things will go right if you can make use of this chance to show them all the resources that you have for them.
To craft a brand awareness landing page, share information through whitepapers, podcasts, and eBooks.
In case you are up for raising brand awareness about a cause that is associated with a non-profit organization, you can provide resources associated with that particular cause as well.
It would be best if you keep in mind that when you have a cause like this, you will need to focus on a primary CTA while making landing page to increase brand awareness.
For driving the visitors to the primary CTA, you need to embed podcasts and several other media on the landing page directly, set any resource links for opening a new window, and you need to make the primary CTA button stick out through all the tactics like contrasting repetition and design.
Allow your visitors to try out the product:
There are times when the best introduction to the brand is when you facilitate an in-hand experience with the product to the customers.
For all the SaaS brands, the demo landing page to increase brand awareness should be there. In addition, it is recommended to run 1 as an evergreen page for keeping all the leads coming inside.
But generally, they target the customers residing down the funnel of conversion than the typical visitors of the brand awareness landing page. Therefore, you will also need to be careful about how you are designing both the demo and page.
In case you want to share a trial for free or a demo with the visitors from the top of the funnel, try to make things simpler for the people to try your product. Keep all the forms as short as you can, and do not forget to craft low-commitment demo terms.
Stay consistent:
For the landing page to increase brand awareness, you will need to be consistent about your brand. In short, you will need to make use of similar imagery and language throughout your marketing.
This will allow your visitors to understand with what to associate your brand. In addition, it will become easier for them to recognize your brand in the future when they notice they notice the same patterns they have seen before.
When you consistently present your brand, it can improve your revenue dramatically. Templates of the landing page, style guides, and constant targeting of the audience are going to help you keep the consistency of your brand intact throughout its lifecycle.
Conclusion:
Brand awareness is all about the familiarity level the customers have with you and your brand. So, for every business improving brand awareness proves to be a vital part of the brand-building process.
And in the modern days, it is one of the primary goals of every business person. So, a brand awareness landing page is a must-have for every business out there to stand tough in this highly competitive market.
