Making your eCommerce visible to a broader audience can help you reach more customers and convert leads to sales. Marketing is one of the crucial aspects of every eCommerce business that brings in customers and gives you a brand identity. And the best marketing strategy is to use social media to promote your business.
Instagram is one of the most sought-after social media platforms for eCommerce marketing. With a huge user base, Instagram lets you reach a wide consumer base, learn their preferences, and even launch products by seeing consumer patterns.
If you can steer your Instagram account to drive in followers who will become your customers, your eCommerce business can generate huge sales.
In this article, we will guide you through utilizing Instagram for eCommerce to create sales using proven strategies to attract followers and convert leads. So, get on the ride to skyrocket your sales!
Sales Generating Strategies To Adopt On Instagram
Having an Instagram account and waiting for followers never goes down well. If you want to create an impact and make an impression so people will follow your page and ultimately buy your products, you have to step up your Insta game with the following strategies.
1. Switch To A Business Account On Instagram
If you own an Instagram personal account, switching it to a business account is the first step towards beginning your journey to generate sales.
By converting or creating a business account on Instagram, you can opt for the app's marketing campaign by signing up for it. In addition, it makes your profile look professional and ready for business.
One of the significant advantages of using Instagram for eCommerce is the insights you get about your posts. For instance, Instagram shows your weekly statistics and the clicks you get on your postings.
In addition, with an Instagram business account, you can highlight your industry and provide a contact button on your profile.
2. Focus On Your Insta Content As It Reflects The Quality Of Your Products
Your followers and target audience on Instagram do not have the physical products you offer to determine their quality.
So, they do it by looking at the quality of content you post and the positive reviews you get for it. To get your followers to buy the products you sell, you need to establish your trustworthiness.
People buy from businesses they trust, and you need to create quality content for your target audience to gain trust. You can share valuable posts that help people find what they are looking for and earn their trust.
Interacting with your followers is also essential for establishing trust. You can build a community on Instagram through quality posts to generate sales.
3. Post Eye-Catching Photos And Videos
Visual appeal is essential when it comes to using Instagram for eCommerce. Grab the attention of your target audience with appealing photos and videos.
You can post high-quality images and interactive videos to boost traffic and attract more prospective customers. You can also utilize Instagram reels to post captivating videos to reach more people.
You can put URL watermarks in the photos and videos that will redirect to another page or website where your visitors can gain additional insight.
You can also post pictures in slide forms known as "carousel postings," where you can share multiple related images. Adding an attention-grabbing post title is essential to get your visitors to look through your posts.
4. Use Hashtags To Reach A Wider Audience
Using hashtags in your posts can help you reach a wider audience and boost organic traffic to your Instagram account. Everything you post on your eCommerce page on Instagram should have a hashtag relevant to the topic.
People who follow those particular hashtags will see your posts on their feed. Interested people will look up your page and see your business's products, leading to more sales.
It is also crucial to remember not to use inappropriate or irrelevant hashtags as it will harm your reputation on Instagram.
Instead, you should add hashtags that best suit the posts you share to get the attention of potential customers. Before adding a hashtag, look it up on Instagram using the search option to know whether the result shows relevant posts matching the ones you are about to share.
5. Get Along With Influencers
Attaining a reputable stance on Instagram takes time, especially if you are a newbie. Creating quality content and posting fantastic reels and stories is not enough to generate sales.
You must collaborate with well-established influencers who can promote your products on their pages and drive traffic to your eCommerce. Depending on the fame of the influencer, they may even charge a particular amount for promoting your business in a single post.
Getting influencers to market your business is an effective way to boost traffic and generate sales. It is a proven advertising strategy that takes less time to show results. You can contact many influencers in your business niche, inquire about their work, and get them to work on building your brand.
6. Promote Your Products More Efficiently With Carousel Posts
You can utilize Instagram carousel posts to promote your products more efficiently. The Instagram carousel lets you add up to ten photos and videos in a single post.
It works like a slideshow that users can check by swiping to the left to see the following image or video in the post. It helps you showcase your product from multiple perspectives that aid customers in the buying process.
You can post photos of your products from multiple angles and even share a video highlighting their features. Carousel posts have more potential to convert leads compared to regular posts.
They have a higher engagement quotient and a broader reach that helps generate sales. Instagram stats show that carousels have an engagement rate of between 1.65% and 5.40%. It is a significant rate you can utilize to benefit your eCommerce business.
7. Use Instagram Ads For A Wider Audience
Instagram offers paid campaigns that help you market your business and reach customers on a broader level. You have the option to choose between in-feed ads and story ads. People see the in-feed ads when they scroll through the feeds.
Hundreds of millions of people access Instagram stories each day. Advertising your product on Instagram stories gives you significantly more opportunities to generate traffic and sales.
You can also combine both of them to promote your business more effectively. For example, incorporating videos into your ads will increase organic traffic as people tend to buy products they see in videos compared to pictures.
Using advertising on Instagram for eCommerce is one of the most efficient ways to generate leads and sales in a short time. It also helps you build a brand reputation and gain followers, which will benefit your business in the long run.
Instagram is a beneficial platform to promote eCommerce and generate sales. The tools offered by Instagram can help you track your interactions and the number of leads you get on the platform.
So, strategizing marketing techniques on Instagram for eCommerce can help your business reach new heights and become more profitable. Using the methods mentioned in this article can help boost your sales in a short period.