Search Engine Optimization is a technique that can get organic traffic to your website. Many small business owners do not have the funds to hire SEO experts but do not worry, as there are a lot of straightforward SEO tricks that you can start applying today!
Before applying the SEO tricks, it is important to know what SEO is and what to expect from it. Search Engine Optimization is the process of step-by-step optimizing your content so that it can rank well on search engine results.
If you do SEO well, you will be able to drive organic traffic to your business’s website that is why it is important as a business owner to become a SEO ninja.
Why is SEO so important?
When you do SEO well, your brand’s website will have more visibility on the internet leading to greater brand awareness. Great brand awareness means that your business will always have a secure base of customers no matter which phase the financial market is in.
When your business accumulates enough revenue, you can hire an SEO professional until then, you should become a SEO self-starter with these six steps.
Do SEO with these six easy steps
Now that you know why doing SEO is so important for your business, you should get started with the following steps-:
1. Doing Keyword Research
You can only rank well on Google if you write content people are searching for. Keyword research tells you what people are searching online based on actual data. If you want to write about a vacation in Hawaii, how do you go about it?
Do you assume that people search for the keyword “Hawaii vacation”, or do you do online research and then find that the keyword “ safetravel Hawaii” has more search volume with low competition?
This information has given you a specific advantage as you can add this keyword with little competition and high search volume. Writing content online without doing keyword research is like shooting arrows while wearing a blindfold. To get started, you need to select a keyword research tool.
Once you select a tool, you can experiment and see which keywords have high monthly search volume and low competition. This combination will help you rank well on a search engine. However, it is not always possible, so you can go to Google Ads Keyword Planner and try the discover new keyword’s function.
2. Assign keywords to your content
The next thing that you can do after doing keyword research is to utilize the valuable keywords you find. You should select around two or three relevant keywords according to the piece of content and then spread it throughout the page. Make sure that your keywords fit well and make grammatical sense.
It should not seem that you are unnaturally trying to fit keywords to rank well because that will not work. Your content should also be easy to read and make sense for the readers.
So while integrating the keywords on your page is necessary, it is also crucial to ensure that your content is top grade.
Find a way to ensure that the keyword fits naturally in the piece of content that you are writing. After that, you must keep track of the keywords you have already used. Using one keyword too many times in your blog can create a problem for your website ranking.
You can make sure this does not happen by creating a simple spreadsheet. Write the keyword, and then add the blog post on which it has been used. If you can research keywords and integrate them into your content, you have already become a SEO expert!
3. Optimize your page
On-page SEO includes optimizing your website, metadata, body copy, and internal links. Everything needs to be optimized, whether it is the main navigation page of the website or a blog post.
The meta tags is a crucial component of the website. It contains elements like meta title tag, meta description tag, page URL, image file name, and image alt text.
The meta title tag is what people will see in the search results, so make sure to add the primary keyword here, and if it is possible, you can also add a secondary keyword. Once users get the search result, they also need to understand what it is about.
The tag describes the title tag so that users can get it. It can also have essential keywords in it. The page URL is included in the search results and the browser’s search bar. Add the primary keyword in the page URL, but make sure that it is not too long.
The image file name is the name you assign to an image file. To optimize this you can use the primary or secondary keyword as an image file name.
The image alt text is used to describe an image, make sure to use one of the keywords while describing the image to the readers.
Try to integrate the required keywords in your body copy so that it can be search engine optimized but also avoid overdoing it. That is why choosing the right keywords and integrating them with the content is essential.
It is also very important to interlink your website. You can link one piece of content to already optimized content on your website. These links are known as internal links. You do not have to become a SEO whizz, all you have to do is follow these steps to do on-page SEO.
4. Doing off-page SEO
In off-page SEO, you have to ensure that you get links to your page from another website. This is called backlinking, and if the website that has your page’s link has a good domain authority then this will positively affect your website.
Lot of people spend time doing on-page SEO, but they forget about this aspect of SEO. Make sure that you link your website with high DA websites in the same niche.
5. Keep track of your progress
Once you have done both on-page and off-page SEO, all you have to do is monitor the results of your efforts. After some time, it will be evident what has worked and what has not.
Most of the time is consumed by this, but you cannot just put your effort into SEO and then not monitor your website’s performance. This step is the key to ensuring that you meet your SEO goals.
6. Look out for updates
The standard SEO practices will always remain the same, but staying in touch with google’s algorithm is always beneficial. If something has changed, then you can use it to your benefit!
Get Started Today!
To become a SEO professional, you just have to follow these easy steps, and your business will enjoy the fruits of your hard work. When your SEO efforts start showing results, you will see more traffic, greater brand awareness, and a sense of community among your audience.
The results are so rewarding that if you have a small business, you should have a DIY attitude regarding SEO. Why wait for the online success of your business when you can make it happen today by applying the mentioned steps.