If a photo can be worth a million words, then can you evaluate the value of a video? With this straight-forward ideology, you can understand the level of efficiency and productivity of your video marketing strategy renders. It integrates the business goals and marketing strategies with aspects a prospective customer would expect to see.
A certain video can be targeted at building a customer base, brand promotion, and promotion of new services and products or all of them. Thus, video marketing can serve the purpose of promoting the testimonials of their work and achievements.
Recent reports reveal that videos on Facebook exceed organic reaches by 135%. A HubSpot study also claims that more than 50% of customers prefer to view video posts. But to accelerate the chances of business through attention, you need to have the right skills of video marketing to project your business the best way.
A video is a combination of texts, audio, and visuals that capture the attention of the audience.
How will you hone your video marketing skills?
If you want to up your video marketing game, follow these effective tips:
Present social proofs
Creating the right opportunity for customers to trust your brand is a whole new ball game. In such cases, post your past projects with a visual portfolio of services offered. This way you can earn the faith of customers and gain more projects. Thus, it needs to include social proofs and you would not have a hard time convincing customers.
Showcase the happy customers
If you have a long chain of happy customers to project, then you may not have to worry a lot. With this, you can probably project how your services can satisfy customers. These can be a testimony to your success rather than a thousand words. You can achieve milestones with your video marketing skills, if only you include these wondrous testimonies.
Without a CTA your video will not serve the truest purpose of it. You may include at least one Call to Action to earn business more than entertaining. So, include a CTA in your video and enjoy the benefits to add more sales to the pipeline with increased sales conversions.
After you publish the videos, make sure to ask for relevant feedback on it. It is good practice to ask for honest reviews. You can even suggest them to share reviews hiding their identity if they prefer maintaining anonymity. These reviews and feedbacks when put together will help to improve your subsequent videos.
Share your problems and solutions
You do realize, if a user comes across your video, it is because they have been searching for something. If your video meets their purpose, they will continue to view it. This means that your video has addressed the problems of the customers. So do not forget to add the purpose in your title, thumbnails or description of the video.
If your video ends with the problem, it would be an abrupt ending. To ensure better business opportunities, you need to state the solutions that your company provides for these solutions. It needs to foray all the ways your company meets the needs of customers.
Mention the price
The best is to state the price of products and services as most of the customers prefer knowing their worth as well. However, mentioning the price at a certain point may reduce the total customers but you can remain to rest assured that who watches the video can afford to buy too.
Also, price statements influence the buying factors as well. So, this way you can drive in the targeted audience and sift the rest. If you do not mention the price, only counting the number of viewers may not help you to measure the sales leads.
Signs of good video marketing
A good video is a reflection of detailed research and analysis for the subject of promoting the brand and how the customers need to perceive the brand. Hence, the outcome can be an ideal one that needs to have characteristics like it needs to tell a compelling story.
The video can be subject to selling products, concepts or services but it should not be too much of promoting the business. Rather it should portray the value of the business and why you need to avail it. Your video content has to boost SEO, engage the audience by letting them enjoy it. The content of video marketing secrets should drive actions, conversions, and traffic. This calls for prioritizing the quality of the content by making it relatable and not simply out of place.
Scope of video marketing in 2020
Going by the definition, video marketing refers to creating insightful videos about a business that targets at promoting the brand. But giving a closer look, several measured views are what you need to crack the core of successful video marketing skills.
Video marketing helps to connect a wider spectrum of the audience by letting customers trust the brand. Videos help to bridge the gap of communication between the company's goals and vision and customers. More than this, what makes videos so important these days is that it is a treasure trove of SEO. If you can use the right keywords and hashtags, there is no way you have to lag.
As a fact, video marketing is a productive method as people simply love to watch them. With the record to increase online traffic by 74%, click-through by 65% and open rates by 19% in 2017, do you have a better alternative?
Being the potential charm for marketing, videos need to be relatable for the audience. With the right scripting of the video, you can plan and shoot a great video including your business projections, opportunities as well as achievements.
Thus, your video marketing skills need to align with customers' expectations to receive the best out of it.
As a result, your video needs to include social links, email addresses, contact details, and address. You need to collect feedbacks and improvise accordingly. Also, you need to look for the most efficient platform to promote your content and target the right audience.