Why does a modern website need SEO promotion? At first glance, the answer is quite obvious. This powerful strategy helps reach the top of search engines and attract already interested users. However, many sites that are at the top face low conversion. Why is this happening?
The problem is not always hidden in SEO promotion, and that’s why some business owners think it does not work. In this case, it would be logical to assume that the problem is hidden in the website design. Below you will find out what is the essence of website design and SEO connection in 2021.
How Web Design Impacts SEO Promotion
Implementation of SEO promotion with low-quality web design can be ineffective. Moreover, the site owner may simply not feel any benefits from the SEO.
But to do things right, you should keep all the points in mind, and your website design isn’t the only factor that affects your SEO results.
Still, it is important for your visitors’ first impression after discovering your website, and that’s why you need to work on both SEO and web design.
Let’s discuss how to create a tandem of SEO website design. If you want to get the best tips about web design SEO development, bradgood.net offers some insights. We are going to share some tips and tricks as well.
Quality Design Lowers Bounce Rate
Low-quality design is the first reason for a high bounce rate. A high bounce rate, in turn, is one of the behavioral factors considered by Google when ranking your website.
To put it simply, if your website has an intrusive design or the users face difficulties with finding the necessary sections, buttons, or content, they will bounce to your competitors, and your website will be automatically dropped in the search results.
To get started with solving this problem, find out what bounce rate you have for now and start looking for the stumbling blocks. For example, you may use Hotjar to access behavior patterns analytics and find out why your users bounce.
Adaptivity and Functionality Streamline SEO Efforts
The essence of modern design is not only about having a modern design. First, the site should be designed with a focus on UX design. Secondly, the site should be convenient for use on various devices.
The presence of a mobile version is something without which it is impossible to get to the top of search engine results. Therefore, it is necessary to bring your site to full adaptability and functionality on all devices. Then the tandem with SEO promotion will be effective.
Page Loading Speed Is One of The Most Important Ranking Factors
Users shouldn't experience long page load times. An excellent download speed is 1-2 seconds. If the loading time exceeds these indicators, then the search engines simply will not allow you to reach the top of the results.
Frankly speaking, search engines don't care about the modernity of your design. But as for the download speed, it will play a significant role.
Therefore, if your site has pages, images, and other files that take a long time to load, you need to pay attention to this. Also, do not forget to pay attention to the SEO image names creation and other files. This will also affect your website ranking.
"Blog" Section and Its Content Equally Matter For SEO
Today search engines are eagerly promoting sites that provide useful articles to their audience. Therefore, all modern sites should have a blog section, with easy-to-read layouts. Plus, the content you create should be SEO-focused as well, in addition to its initial usefulness to the users.
To streamline your blog promotion efforts, you can use guest posting and backlink services. Visit the company website where you can find not only backlinks service but also free tools that will be useful to every site owner. For instance, there you can find a tool that will allow you to launch an SEO campaign.
Your Website Should Have a High-Quality Layout to be Ranked Better
Speaking of the connection between SEO and web design, it is worth paying attention to the layout of the site. The updated layout that meets all modern requirements will allow you to achieve top results in Google. The layout is a kind of the backbone of the site, which will influence all subsequent points.
For example, most webmasters today are using HTML5. Look at examples of sites with this language. Websites look amazing, but importantly, this programming language allows all elements and pages to load quickly.
By the way, the official Apple website was created using this language as well so don’t think it is an outdated tool.
So, the quality of web design will directly affect your return on investments from SEO. To get to the top of the search results, you will need to work on the quality of the web design, in addition to other essential points like technical SEO specifics and the quality of the content you share.
Consider the above relationship between SEO and web design to revise the weak points and give your website a chance of being ranked better.