The Beginner’s Guide to Digital Asset Management: Understanding the Basics

The Beginner’s Guide to Digital Asset Management: Understanding the Basics
Like Tweet Pin it Share Share Email

Digital asset management is becoming an increasingly important part of the process of caring for and sharing a brand’s digital assets. This technological solution offers benefits to creation, storage, sharing, and collaboration, as well as distribution.

Gone are the days of managing all of the assets related to your branding efforts in various disconnected databases and software applications.

Businesses cannot afford to have all of their assets stored willy-nilly in a variety of locations anymore. Having all of your key digital assets in one place is essential for any kind of company.

What is Digital Asset Management?

When asking yourself if you really need digital asset management for your business, you also need to ask yourself if you know enough about what this solution can do for you.

DAM systems can organize your digital assets to maximize their value for your brand while making them easy for everyone to see, interact with, and utilize.

Having all of the digital assets of your business spread out across various assets and databases will slow down every aspect of your work. It can also waste time creating permissions and access rights for users to each and every item they need in order to do their job.

A DAM system will allow your staff to interact with all of the business assets that they need to utilize every day, no matter if they are working remotely, if they are using their phone, or if they are sitting at their desk in the office.

You can also use a DAM system to ensure that vendors and third parties can access the information that they need to take care of their own tasks.

How Does a DAM System Work?

In a digital asset management system, the files and other business assets that need to be stored are identified with easy naming conventions. You can tag digital assets with unique metadata, provide access to specific items only to certain departments or people, and make sure that every asset you own is easily identifiable through specific, accurate tags.

There are various levels within this kind of storage system where items can be stored as well. The primary storage is for IT infrastructure items like hard disks and SSDs, while secondary storage is cloud-based and is used for access to shared files and digital assets that everyone in the company might need to use as they are handling daily business needs.

Being able to separate the assets of your company in this way allows for different tiers of storage and helps to create optimal performance and cost-savings compared to other kinds of storage methods that are not well segregated.

When you are able to better define which files need to be cloud-based and which items need to be stored more securely, you can also keep team members from interfacing with business assets they should not have access to.

Cost Savings, Improved Storage Benefits, and Superior Security

This kind of system is often much more cost-effective than having lots of different cloud-based storage plans in place to keep your data secured, and you will be able to pay one fee for all of your storage needs rather than a multitude of fees for unique services.

This is a smarter way to provide business asset storage, and it is more in keeping with the modern workflows that most businesses need to adhere to.

Most DAM systems will relegate items that haven't been used recently to a secondary storage tier to help save money and memory as well.

There are various automations that you can set up for your business to help manage your use of memory and storage space more effectively. Being free of the need to manage storage by hand can make all the difference for your company in so many ways.

Perhaps best of all, DAM systems offer you access to superior security, and they help to ensure that your files and assets are never stolen, tampered with, or altered without your permission. The protection of business assets has never been more important, and you will get all of the security perks that you need within any quality DAM storage system.

A DAM System is Essential for Many Businesses Today

Many companies have begun to realize just how critical having access to effective and secure storage solutions for their digital business assets can be.

As more and more people work from home and an increasing number of companies outsource certain tasks to vendors and third-party teams, digital asset management has become more important than ever.

Keeping your company’s digital assets carefully organized and readily accessible to staff is simple when you utilize the right digital asset management tools. Being able to create a customized and secure digital asset storage system for your business is as simple as picking the right DAM system for your needs.