Media Buying: What it is and Why it’s Important
People often underestimate how difficult a marketer’s job can be. They do not just advertise the business, but they also have to create a long-term marketing strategy. Choosing the wrong marketing strategy leads to failure after planning the long-term strategy and developing the marketing content. After that, marketers move forward with the media buying process.…

18 Best Paid Advertising Platforms In 2024
PPC ad networks have multiplied in recent years. Native advertising on various websites can be found everywhere, from conventional search engine results pages to social media. It might be difficult for marketers to decide which PPC ad network is ideal for their marketing budget. Do you invest your entire budget in Google Ads? Perhaps one…

DuckDuckGo vs Google: A Detailed Comparison of Search Engines
When we think about search engines, what name comes to our mind first? Yes, you are right! It is Google. But is that the only effective search engine in the market? Maybe not. There are many other players on the field. DuckDuckGo is one of those. Google is the most dominant search engine on which…