Why Media Mix Optimization is Necessary in Modern Marketing?
The last decade has made marketing efforts modern, demolishing the carapace of traditional approaches. Today's marketeer generation is investing more resources in digital marketing strategies. The reason is that new-age customers are internet and social media maximalists, so putting marketing efforts around denser market volume is more valuable. Digital marketing provides more control over the…

TV Advertising Trends to Guide Your Strategy 2024
Television is undoubtedly a prominent part of the advertising and marketing sector. Whatever trend the advertising industry sets, most big house marketing campaigns hardly afford to exclude tv advertisement campaigns. However, a digital marketing uprising stormed off most television advertising monopolies worldwide. The reasons include weak quantitative impact measurement features with television advertising in contrast…

How You Can Build A Powerful Influencer Marketing Strategy In 2024?
Influencer marketing is no longer an up-and-coming fad but a fundamental component of the digital marketing budgets of established businesses. A decade ago, there was no such thing as influencer marketing; nevertheless, this influencer marketing strategy is rapidly gaining popularity, and many marketers now use it. The beauty of influencer marketing is that it can…

How to Use Customer Testimonials to Generate More Revenue?
Optimizing their testimonials is important and necessary for today's brands, who want to increase their brand value and lead generation factors. Social media, YouTube, Instagram, and Websites, these mediums have been so popular among customers that they lean on reviews and testimonials before considering any brand or product. Marketing efforts like ad campaigns, social media…

Media Planning: The Complete Beginners Guide
People now frequently use digital media platforms to learn about, compare, and obtain the goods they want and desire. In addition, a significant portion of the world's active internet users logs onto digital media platforms every day for several hours. So, these platforms expose them to a wide range of goods and services. In light…

Direct To Consumer Marketing: 3 Tactics To Consider
Direct to consumer marketing is the promotion of a product or a service from the seller directly to the consumer, without using intermediate advertising channels such as television and radio commercials or public displays. This marketing is especially beneficial for small and medium-sized enterprises with minimal brand awareness and limited advertising budgets. The roots of…

7 Smart Ways To Do Video Marketing In 2024
If a photo can be worth a million words, then can you evaluate the value of a video? With this straight-forward ideology, you can understand the level of efficiency and productivity of your video marketing strategy renders. It integrates the business goals and marketing strategies with aspects a prospective customer would expect to see. A…

What You Need To Know About Google Ads Search Certification?
Digital Marketing comes along with the booming industries, which created an accumulation of more than $66 million in 2024. Since digital marketing concepts were born, it has gathered enormous amounts of admirers worldwide. Digital marketing has significant edges over traditional marketing - it's scalable and trackable, provides cost-benefit and cuts off intermediates for smooth and…

What Is Marketing Automation and How Does It Help Marketers?
With customers being inundated with marketing messages from all sides, standing out from the crowd has become more challenging. As a result, the pressure that is being put on marketing teams to come up with more new concepts that are larger and more impressive than anything their rivals are doing will only increase. However, doing…

What Are The Biggest Challenges That Internet Service Providers Face?
Over time, we have become excessively dependent on the internet for our day-to-day activities. While it used to be limited pre-pandemic, since the onset of the pandemic, just about anything can be done online - be it schooling, banking, business, shopping, etc. In such situations, your internet service providers are pivotal to facilitating seamless internet…