Since its launch in September 2016, TikTok has captured the attention of over 1 billion users and the app has changed people’s perceptions of social networks. If you haven’t heard about TikTok yet then you are certainly living in another dimension because most of the viral videos that we see on the internet come from…

Marketers and entrepreneurs always look for new ways to interact with their target audience. Instagram has serious potential to build a brand because it has around 1.4 million active monthly users. However, you need more than just an account and an audience to unleash the full potential of this platform. Engagement on Instagram is visible…