In the past, brands succeeded in growing their influence using one traditional channel. Let’s take a PR campaign as an example. However, today it is extremely difficult to gain customers' attention because of technology. You have ten seconds to either gain a prospect's attention or lose them. That’s why brands have been diversifying the way…
The term "Marketing" is a very old term, and it means market research along with advertising. In today's world, where everything is becoming digital, digital marketing has come to light. In earlier days, billboards, newspapers, leaflets, and television ads were the only medium of advertisement. But today, as we spend more time on social media…
The Keyword research for your SEO campaigns can be hectic if you are not using the proper kind of tools for it. However, when it comes to one of the most underutilized and powerful tools for SEO, Google Trends for Keyword Research is the best choice you can make. It is one of the invaluable…
Why does a modern website need SEO promotion? At first glance, the answer is quite obvious. This powerful strategy helps reach the top of search engines and attract already interested users. However, many sites that are at the top face low conversion. Why is this happening? The problem is not always hidden in SEO promotion,…
When we think about search engines, what name comes to our mind first? Yes, you are right! It is Google. But is that the only effective search engine in the market? Maybe not. There are many other players on the field. DuckDuckGo is one of those. Google is the most dominant search engine on which…
Nowadays, image search has increased at a rapid pace. It doesn’t matter what kind of images, with the help of image search engines you can find everything you need. You can search from portraits, quotes, white photos, clipart and more in a few seconds. There are lots of image search engines out there, but you…
Metrics are one of the most important aspects of online mediums like websites, social media, and video streaming platforms. As we're talking about only the website part, metrics are important to measure a website's growth, traffic analysis, and conversion analysis. Website traffic analysis tools also contribute to finding key trends, streamlining websites, and strategizing website…
Do you wish to optimize your website but find it difficult to speak with the tech people that manage it? So you require an SEO glossary. The most important search engine optimization (SEO) terms are included here to make it easier for marketers to connect with developers and comprehend how to improve their websites. Numbers…
