Marketing is a very competitive field, yet a rewarding career path if you can find success. Every type of business relies on marketing to bring in new customers, and these professionals will create brand awareness, increasing sales. If you are creative and like to think strategically, you might find the career is for you.
Why Get a Degree in Marketing?
When you are taking marketing courses, you’ll be exposed to many different subjects and disciplines. You’ll need to have an understanding of business principles and know how to reach people.
To do that, you will also need to have some knowledge on how consumers typically behave. Once you graduate, you will apply these skills to many tasks, including making websites, writing advertisements, and creating a strategy to reach customers.
During your time in school, you can learn about the career path that will best suit your needs and skills.
While you can enter the industry without a degree, going to school will help you prepare yourself for a more rewarding career. Paying for your degree can be expensive, however, so you will want to have a plan before going to college.
You could consider taking out student loans from a private lender to cover the cost of your education. That way, you would not need to worry about getting a job while in school. Many lenders offer flexible private student refinancing, so repayment would not be difficult.
It Offers a Solid Job Outlook
With a marketing degree, you’ll have important job skills, such as communication and creative thinking. These skills will help you thrive in the job market today.
Many times, graduates with great communication skills end up with the highest salaries after school. They also have many chances to advance in their careers.
During your marketing courses, you will be developing critical thinking skills and learn how to solve problems as you analyze difficult problems.
Then you can apply that to a range of careers in areas such as product development, sales, advertising, or public relations. You could work for a marketing agency or directly for a company.
There Is Great Earning Potential
One of the perks of a marketing degree is that it allows you to make a relatively good living for yourself. Many people with this degree could make tens of thousands of dollars more per year than the average graduate.
It is more than many people earn, even with advanced degrees. And you’ll often begin at a higher starting salary than many of your peers. Consider getting your bachelor’s degree and then entering the workforce to get experience so you can move up to an even better-paying job.
The Opportunity of Developing Strong Communication Skills
You’ll have the chance to develop strong communication skills in this field. It is highly dynamic and has many different disciplines in it. That means you'll likely be working with people from a range of different backgrounds and with many interests.
Working with so many different people will quickly develop your communication skills, and you’ll learn the best way to reach each of these people.
Whether you are working with a colleague, client, or just trying to expand an audience, you’ll enjoy the career if you have good social skills or want to work with people. Still, you don’t have to be outgoing to have great communication skills and do well in this career.
If you are introverted, you can still work behind the scenes doing web work or even promotional writing. One of the advantages of that is you can work with freelancers and manage them from nearly any part of the world.
Working with these freelancers will allow you to add a new perspective and dimension to the work you produce.
Low Barrier to Entry
With traditional marketing careers, you would need to wait for an internship to open up so you could get experience before entering the field and creating your portfolio.
These internships might or might not be paid. However, with digital marketing, it is easy to get relevant experience before you are ready to apply for jobs.
If you want to stand out to employers, you can start building your presence on different social media sites and gain followers. You can also make a blog and contribute to conversations online to showcase your knowledge.
Becoming an In-Demand Professional
Marketing skills are highly in demand, and you can apply your knowledge to nearly any industry. That makes this one of the more agile, in-demand careers. If you pick a specialization or career path and decide later you want something different, it is not hard to shift directions.
You would only need to have a bit more training to gain your new skills. You would still be in the same industry, but you would be taking a different career path.
The Chance to Be Creative
There are many chances for you to be creative in design, writing, and video production. And you will also need to have a general sense of creativity as well.
You will constantly be thinking of ways to improve marketing products and improve the ways you are reaching others. And you will need to think on your feet so solve problems and continually engage customers.
There is also a lot of room for growth and experimentation in the field as well. For instance, perhaps you are considering entering digital marketing.
In that case, you can expect to experiment a lot since companies want creative individuals to think of new ways of reaching potential customers. It will often be up to you to determine how to improve current processes.
Perhaps the company blog gets a lot of traffic but not very many conversions. Or you might find your advertisement campaign is not doing as well as expected.
In either of these instances, you might decide to do some testing to determine why your blog is getting so much traffic and so little conversion. And you might be able to make some tweaks to the advertisements to give them more traction.