Have you started using PPC ads but aren’t seeing your conversion rates improve? Or, maybe you’re converting customers more frequently, but not at the speed you hoped?
All marketing ventures come with their own challenges, like getting the wrong type of leads. However, with these 6 PPC ad tips, you can lower your marketing costs while expanding your brand’s reach.
How to Manage Your PPC Ads
One of the best ways to manage your PPC ads performance or spending is through PPC management software, like with this one from Shape. PPC management software oversees and builds data for your campaigns based on subjects like keyword analysis, channel strategy, and ROI. It stacks your own metrics based on your competitors, which can help you adjust your PPC ad strategy. In addition, negative match strategies filter out users unlikely to convert.
The 6 Best PPC Ad Strategies for High Conversion
1. Update and Rotate Your Keyword List
PPC ad platforms charge your ascertain amount per keyword, so it’s essential to review the performance of each one. Your business will have to experiment with different keywords and rotate out under-performing phrases that aren’t successful to find words that convert.
Be sure to remove all negative keywords or keywords you don’t want to rank for. For example, a used ring jeweler would use “used jewelry” and not “new jewelry.” Finally, experiment with local keywords to target your immediate customers, like “used jewelry California.”
2. Make Remarketing a Priority
Remarketing refers to retargeting a site visitor who left your website without completing a transaction. You can do this by asking for a user’s email address, but PPC ad platforms allow its users to send relevant advertisements to convert leads into paying customers.
With this method, you won’t need an email to send them deals or ping them when an item is still in their cart.
3. Boost Your Website’s Performance
Loading time is an integral part of any website’s user experience, so much so that 38% of your potential customers will leave after a 5-second wait. Google also prioritizes fast websites.
If your ad is great, but your website is slow, your bounce rate will skyrocket. To know how quickly your webpage loads, use Pingdom Tools. Aim for a load speed of 5 seconds.
To speed up your website, do the following:
- Compress all files to be smaller than 150 bytes.
- Optimize code by eliminating spaces and commas.
- Reduce pages that redirect to another page.
- Optimize images by compressing them.
- Put an expiry date on your cookie cache.
Keep your website fast by reducing clutter, like unread blog posts, every year.
4. Create a Localized Landing Page
If your business operates in a specific city, town, or region, you should localize your landing pages to attract the right customers. If your customers feel they aren’t in the right place, they’ll quickly leave. Do the same for every location, as it makes the experience more personal.
5. Always Use Ad Extensions
Did you know you can use ad extensions to make your brand look more credible? PPC ad text must be kept short to stay within the boundary of the space you’ve bought, which makes it difficult to tell your story or add relevant information. However, you can use extensions that:
- Show your location with an exact address.
- Guide them towards businesses that also sell your product.
- Provide a phone number with a call extension button.
- Call out the highlights of your brand and what makes you different.
- Displays reviews, awards, promotions, or products.
Ad extensions boost ad rank and CTR all for free, so give them a shot.
6. A/B Test Your Campaigns
Always test your campaigns before launching them, so you can understand which elements provide the highest conversion rate without overspending.
To do this, create multiple versions of a landing page and change minor aspects of it, like the headline or color pallets. Most PPC ad platforms let you experiment using different URLs in real-time.